Friday, September 30, 2005

Great Resource for Marketers

Every day that I don't learn something new that is pertinent to my profession, I am creeping one step closer to becoming obsolete.

This week I found a great way to fight obsolescence.

Infinity Broadcasting offers daily free streaming audio of fantastic keynote addresses by a variety of marketing gurus. This morning I listened to a great speech by Seth Godin that was delivered just yesterday afternoon. Today at 9 a.m., I can listen to a speech by Becky Saeger, EVP Marketing at Charles Schwab.

A successful entrepreneur I know fights obsolescence by attending an industry conference at least once a month. If you don't have the budget to follow his example, this is the next best thing.

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