Wednesday, November 30, 2005

Jim Ericson Meeting

Yesterday, I had lunch with arguably one of best internet marketers in the state, Jim Ericson. Jim was one of the first team members at Ancestry.com, and is a bona fide jedi knight of selling online content subscriptions. He is now working on several exciting projects with Infobase Media Corp.

Jim gave me some great pointers on selling online content. My time is short, so I'll just share two of the basics:

--When you sell someone a subscription, you are selling them a promise -- a promise that you will add value and content to their subscription every week so that the investment they made in your product will be worth more next week than it was when they started. If you can't do that, you shouldn't sell subscriptions.

--Constant contact is a must -- Don't start selling subscriptions until you have a solid e-newsletter in place. Once they begin their subscription, you need to constantly reinforce their investment by reminding them what a great deal they are getting. Let them know about new ways to use the information they are getting, use testimonials, tell them about new content, etc.

I'll have to to include more tidbits of info in a later post. Gotta run.

Thanks, Jim.

1 Comments:

Anonymous Chad said...

Jeff - this is an interesting post. When are you going to post the rest?

3:31 PM  

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